How to rank high on Google – Increase your searchability with SEO
You are an entrepreneur or a company with a website where you promote your products or services? Your goal with this website should be to attract as many people as possible to your site and to make a good impression of what you have to offer. But how can people find your website? The answer is simple, SEO.
What exactly is SEO
When you create your website you need to make it searchable on the big search engines, Google and Bing. SEO stands for Search Engine Optimization on Google and it is a number of rules you have to follow so that you increase the quality of your online content. In this way, your website or blog can be indexed by Google and, thus, appear on Google searches.
Google wants to provide its users with the best content according to their queries. To do that, Google scans the available content and adds constantly new one on its database. Then, a very complex algorithm tries to match all this content to users’ queries and provide them with the most valuable information. Here is where you need to appear at the top of the organic search results.
Why is SEO important
The answer to that is obvious. To increase sales. Google processes 40,000 search queries per second. And out of those, 75% of the users never click past the first results page. So imagine what it would mean for your business if your site appeared at the top results even for 1 of those queries.
Many entrepreneurs wonder whether they should invest more time and money in Paid Advertising or SEO. To all big and small businesses out there, SEO can bring you 20 times more traffic on your website than PPC.
The number of AdBlock users is increasing every year and it seems that despite the fact that sometimes advertising can prove itself valuable, people are reluctant to trust it. Ultimately, SEO can guarantee you a more loyal user who engages genuinely with your content.
Optimize your website for SEO
Appearing on the first page of Google search results is very difficult and requires a lot of effort. You need to identify the keywords that work best for your business, optimize the titles and meta descriptions of the content on your site and have a high ranking.
Additionally, your ranking is influenced by many technical factors, some of which you can find in the image below.
How to rank your website high on Google
SEO can be really chaotic for an inexperienced entrepreneur. For this reason, hiring a professional could change everything for you and your business.
I would highly suggest you the Quality SEO Links team. They can help you build an SEO strategy tailored to your goals. They have a team of highly skilled professionals and numerous automated services that can help your business reach top rankings. Choose a free audit for your site through their website and get an idea of how they can scale your business.